BreakingNews expands overseas with UK launch: In our first international expansion, we’re excited to announce we’re rolling out a United Kingdom edition of BreakingNews in partnership with MSN UK. BreakingNews.com along with MSN UK’s redesigned site now feature real-time updates from the UK. We’ve also launched a new Twitter account, @breakingnewsUK, which complements @breakingnews with UK-focused updates.
Our new London-based team of Dave Wyllie (@journodave) and Tom McArthur (@TomMcArthur) are powering the new service. From the riots to the News of the World scandal, the UK has experienced a tremendous year of news so far. Our London team will help strengthen BreakingNews’ overall global coverage, including the European debt crisis and continuing unrest in the Middle East and North Africa.
MSN UK is our first editorial distribution partner to publish BreakingNews coverage around the clock. With a new focus on real-time news, MSN UK rolled out a full-scale redesign today. On the MSN home and news pages, we’re providing a continuous stream of updates and direct links to news organizations — and eyewitnesses on social media — who are first to break original stories.
About 350,000 people in the UK already follow @breakingnews on Twitter — the most for any country after the US. In addition to our relationship with MSN UK, Twitter analytics played a considerable role in informing where we launch our first international edition.
BreakingNews’ 24/7 editorial team uses social media tools to discover, verify and link breaking stories from news organizations and eyewitnesses in real time. For news organizations in the UK that frequently break original stories, the new BreakingNews edition will provide a new burst of referrals.
In fact, if you’re a publisher interested in learning more about getting your stories quickly in front of our editors, please take a look at our Twitter hashtag fast-track program. Over 160 publishers are adding #breaking and @breakingnews to their tweets, tipping our editorial team moments after the tweet is sent.
(Post by Cory Bergman, @corybe)
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